“For me and the public at large, pornography is just anything that is sexually explicit. I started taking erotic photographs for myself and when they started to occasionally stray into pornography, it did not worry me as I have no taste and I feel no need to put boundaries on my work. The first thing I realised was that photography looked more real than painting, which made it potentially more pornographic than painting could ever be. Being unafraid of genitals and the word pornography, I thought I could take explicit photos and give them aesthetic value also. I could use the same processes I used for the rest of my work to take porn if I wanted.
When I took up video one of the early tricks I learned was billboard replacement, something that is routinely used in movies. After shooting a virtual billboard exhibition, I began to wonder what erotic and pornographic pictures would look like in what was obviously public places where they should not be. I decided if they were going to be on billboards I should have a slogan to go with them, thus my Pornography as Art “campaign” was born. I shot both stills and video around London and included art institutions as well.” – Alva Bernadine
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