IT’S JUST LOVE

Pornography is the largest and most profitable market in the world today. However, the industry and its works are still subject to widespread scrutiny and taboo.

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To humanise the individuals in front of the lens and show a lighter side within the industry, French-born photographer Sophie Ebrard followed porn director Gazzman for the past four years on his sets around the world.

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The results are no ordinary erotic images, in fact there’s very little sexual gratification in them. ‘It’s Just Love’ is both a study of composition and of the human relation to the industry of sex. It is porn turned on its head in a blaze of long shots, private moments and elegant compositions. Sophie’s lack of prejudice makes her work more honest and therefore unique.

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Ebrard lays bare the reality of porn from the peripheral of the film cameras using medium format analogue film in order to catch those unguarded and most human of moments. An interaction between a number of like-minded people; a means to making a living and an enjoyable profession just like another.

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‘It’s Just Love’ photography series debuted at last year’s Unseen Photo Fair, the international photography festival held in Amsterdam. To emphasise the duality of personal intimacy and external presentation, Ebrard decided to hold the exhibition in her own home. Porn never leaves the house – it is mostly consumed at home, which made it the ideal location for the exhibition.

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The series has been curated by Roderick van der Lee, co-founder and board member of the Unseen Photo Fair.

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