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“Fruit and vegetable-headed men in crisply tailored patterned suits, eagles soaring forth from banana skins, a girl mummified in cotton. These are just some of the bizarre residents of a fantastical world that on the surface can appear to be just another hipster Tumblr stuffed full of beautifully crafted artsy images. But, the more we scroll and tumble down into this provocative realm, the more our need to know who the creators of this special “blog” are. What we discover first is that these wildly different images were made by an intimate group of three creative souls.
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Fruit and vegetable-headed men in crisply tailored patterned suits, eagles soaring forth from banana skins, a girl mummified in cotton. These are just some of the bizarre residents of a fantastical world that on the surface can appear to be just another hipster Tumblr stuffed full of beautifully crafted artsy images. But, the more we scroll and tumble down into this provocative realm, the more our need to know who the creators of this special “blog” are. What we discover first is that these wildly different images were made by an intimate group of three creative souls. “
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“Our curiosity led us to seek out these characters in order to better understand their work, their motivations and of course how the hell they make a living out of these surreal images.
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Not ones to indulge in the mundane, the trio quickly jettisoned through the chit-chat about where they were from, how they met, where they studied, and other generic questions to get to what really interests them – their project Comes Cake.
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When they started working together it was without boundaries, constraints or the seriousness that tends to creep in and sometimes destroy creativity. They would play dress up, dress down, add elements of light, paint and any other materials they could afford, in whatever way they wanted and capture the result as an image. Free from the pressure of pleasing anyone, not even themselves – a constant guiding principle – the three enjoyed the freedom to choose to either digitally manipulate an image or not without caring if anyone would actually like the work.”
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“Although the threesome does work for other brands, they don’t make everything public, choosing instead to only publish what was created when they had complete freedom during the process. Looking at their unpublished work one can understand why.
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The team of Comes Cake takes pride in their superficiality which defines their identity as an Artbrand, a distinction from other artists who take great pains to mine the conceptual depths of the work. When asked what an Artbrand means to them they explained briefly that they feel way too lightweight to call themselves artists and like the commerciality the word “brand” gives to the perception of their work. They communicate through a commercial language, the same one brands use to sell us products in our everyday life; the difference is they are not
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After hours of digging and talking, we finally began to understand why they do what they do. It is the same reason most people create anything – they want to live on forever. Their sole objective is to design an image that will imprint itself onto our memory, onto our collective consciousness, what they literally refer to all the time as “un icono,” an icon that will make them immortal. “
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Pay Attention to the Signs
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OILAS ON EUQ OL
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